It might be spelled W-I-L-L-I-S, but It’s Pronounced Sears

A Look up at the Sear's Tower


Written and Photo Credit by: Anna Grimm

Did you hear about what happened on July 16, 2009?  For those of you who might have missed it, the Sears Tower was officially renamed the Willis Tower. When changing the name, I’m sure they thought big deal, who cares about the name, at least we didn’t knock it down, right? WRONG! I don’t know about you, but for us this news was hard to swallow.  So, you might be wondering who is responsible for the name change.  We would like to thank Willis Group Holding, a global insurance company based out of London, for ruining a Chicago tradition all the way from Europe!

We are all about traditions in Chicago, and that is what we’re known for!  Take the Cubs for example, they haven’t won a World Series in over hundred years, yet their loyal fans are still by their side and continue to show love for them.  I don’t know about you, but I’d say that is some serious Chicago tradition and commitment right there!  As Chicago locals, we’re  committed to the traditions of our city, and we like to stick with them because that’s what we know. So when this company decided to change the name of the most iconic building in our city, of course we were going to be upset about it!  It’s not just about the name change, it’s about the tradition that’s been changed with it.  A tradition that has been a part of our city for 35 years.

Change is difficult to deal with, even if it is only a name change of a historic building.  Maybe one day we will accept the Sears Tower as the Willis Tower, but for now we will still pronounce it as the Sears Tower.


One response to “It might be spelled W-I-L-L-I-S, but It’s Pronounced Sears

  1. Nice solid report. Good visuals, baseball references and a stranglehold on tradition. I hate change myself. There is one bright spot regarding the “change” in name of Sears Tower…at least Willis Group Holding isn’t a French company. Speaking of bright spots, it has been over 100 years (102 and counting) since the Cubs have won a World Series title and fans still visit Wrigley by the millions. As a St. Louis Baseball Cardinals fan I can see why, it is a lovely place to spend a few hours. Have you seen the grass they have there? Wow is it green and nary a dandelion in sight. Enjoyed the post, keep up the good work.

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